YEVEY LTD - Brand & Logo

Overview

YEVEY LTD, originally launching as an eSports team needed a brand that had a unique name, brandmark and identity, whilst catering to the design field of the electronic sports industry.

Details

After dabbling for some time, I came up with the name YEVEY, it was a fluke chance generation as a result of a frustrated spam of keys on the keyboard. I stared at the letters and the word they spelt, I just knew this was the name of the brand. I took my creative flair to the letters and pulled them harmoniously into a central pin to build the brandmark from the name. YEVEY is one of itself, unique, identifiable and one day renowned globally.